As tidying up continues to be one of the top trends in 2019, bra company Harper Wilde is asking its customers what they are doing with old bras they no longer use. Charities don’t accept most used bras, but if you throw them in the trash, they end up in landfills. To fix that problem, Harper Wilde is teaming up with For Days to launch a new bra recycling initiative.
When customers order bras from Harper Wilde, the company always sends a prepaid return shipping label with the order to facilitate easy returns if the bras don’t fit properly or if the customer isn’t happy with the purchase. Now, customers can put their old bras in the box and use the prepaid shipping label to send them to Harper Wilde, and the company will recycle them.
Harper Wilde and For Days are promoting the new recycling initiative on social media with the hashtag #RecycleBra, so customers can tell the world how easy it is to dispose of their old bras in a responsible way.
Both Harper Wilde and For Days are direct-to-consumer brands that use a closed-loop membership model. When ordering from Harper Wilde, customers can order three bras at a time and return anything they don’t want to keep.
For Days is a T-shirt retailer that sells organic cotton tees. Members of the site order shirts, then keep what they love and return what they don’t like. They can also return old T-shirts and get a “refresh.” When that happens, For Days sorts, sanitizes and breaks down the shirts and blends them into fresh, new yarn that it uses to make more shirts.
Now that Harper Wilde has partnered with For Days for recycling, it can break down the materials from old bras and repurpose the material. The fibers can’t be used for new bras just yet, but they can be upcycled into new yarn that can be used for other clothing items or downcycled into industrial products.