SC Johnson Polishes Green Cleaning Credentials with Method and Ecover Buyout Plan

World | Sustainable Development

Foto: People Against Dirty

One of the world’s largest maker of household cleaning products, SC Johnson, has signed an agreement to acquire eco-cleaning brands Method and Ecover.

SC Johnson announced last week it had struck a deal with People Against Dirty, the pioneering B-Corp behind Method and Ecover, to take over the brands.

No financial details were released on the deal, which is subject to regulatory approval. The acquisition would see Method and Ecover join SC Johnson’s extensive family of cleaning brands, which already includes Pledge, Glide, and Windex.

“Method and Ecover have a strong tradition of innovation and delivering on consumers’ needs,” Fisk Johnson, CEO of SC Johnson, said in a statement. “They are a great complement to SC Johnson’s trusted lineup of iconic brands.”

Both Method and Ecover are known for their use of biodegradeable, non-toxic formulas and commitment to sustainable packaging.

Nearly all of Method’s products use 100 per cent post-consumer recycled plastic, and in 2012 it released the first ever product packaging made from ocean plastic. Three-quarters of the brand’s products are cradle-to-cradle certified, meaning they operate under a completely circular model and generate no waste.

Meanwhile, Ecover’s bottles are made from plastic derived from sugarcane rather than oil and are fully recyclable.

Source: businessgreen.com