The Japanese electric vehicle market is comprised almost entirely of Japanese auto manufacturers (unsurprisingly), which makes the market an interesting contrast to free-for-all markets like the US.
The Nissan LEAF has over the past few years more or less dominated the market. Though, the first-generation Toyota Prius plug-in hybrid (PHEV) had respectable sales as well — which makes the release of the Toyota Prius Prime (the second-gen PHEV version of the Prius) an important event there, market wise.
We’ll have to wait a bit longer to see what the debut numbers for the Prius Prime are in Japan, though, as the most recent figures that we have for the Japanese electric vehicle market are for January 2017 (and the US apparently started receiving the new plug-in before Japan).
Japan’s January sales figures are interesting in their own right, though. Plug-in sales were apparently down around 48% year on year (as compared to January 2016). Altogether, only around 1,800 units were sold — making for a market share of 0.46% (of the total automotive market in the country).
That makes January 2017 the worst January for electric vehicle sales in Japan since back in 2012.