All Budweiser beers made in the US are now brewed with 100 per cent renewable electricity, the beer brand said today – its first market to complete the shift to green power.
From Spring 2018 all US bottles and cans will sport a new renewable electricity symbol to signal the change, which is part of Budweiser owner AB InBev’s commitment to source 100 per cent renewable electricity across its operations by 2025.
Since the beginning of January Budweiser has sourced power for its US breweries from the 300MW Thunder Ranch Wind Farm in Oklahoma, owned by Enel Green Power.
As more Budweiser markets switch to green power the label will be rolled out worldwide, it said, adding that other brands are welcome to use the logo on their products made using green electricity.
“We know that climate change is an important issue for consumers,” Brian Perkins, global vice president at Budweiser, said. “However, they aren’t sure how their everyday actions can make a difference. The renewable electricity symbol helps consumers make smarter everyday choices that can have a positive, meaningful impact.”
AB InBev is a member of RE100, a group of more than 100 companies committed to 100 per cent green power. Earlier this week The Climate Group – which runs the RE100 campaign – reported significant increases in the proportion of clean energy sourced by its members in 2016-17.